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Dissertation report on buying behavior of fmcg products

Dissertation report on buying behavior of fmcg products

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dissertation report on buying behavior of fmcg products
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Consumer Behaviour Towards Fmcg Words | 7 Pages. behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products.

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Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods.

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The volume of products circulated in the economy against FMCG products is very high, as the number of products the consumer uses, is comparatively very high. Competition in FMCG sector is very high resulting in high pressure on margins. Fast Moving Consumer Goods (FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted Submitted By: Prof. Vandana Chandra Director (ABS) (Agri-Business) AMITY AMITY University Lucknow Lucknow Campus5/5(12).

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